Word on the street (by the street I mean Vogue UK) is that fashion powerhouse LVMH - which owns Marc Jacobs, Louis Vuitton, and many others - is making a jump into the hotel business. Umm...yes please. They have created LVMH Hotel Management to "oversee the group's activities in the luxury hotel sector" and to "maximize the value of its brands."
Two new hotels, named Cheval Blanc after LVMH's vineyard in Saint-Emilion, are currently being built in Oman and Egypt and proposed to open in 2012. A representative from LVMH also added that "other projects are currently underway in exceptional destinations." Well - duh. I mean, it's not like the Hotel du Moet Hennessey is springing up in Duluth any time soon.
Have you seen the first LVMH Hotel Cheval Blanc? It is GORGE. It opened in 2006 in Courcheval, the French ski resort, and it a perfect little 40-suite hotel.
Can we just sit for a minute and imagine this hotel experience (I'm a sucker for a great hotel, BTW).... I bet that when you walk in everything smells like Flower by Kenzo, the concierge and bellhops all have a jaunty British accents, and there's probably a great Malandrino gown and a chilled bottle of Dom waiting for you in your suite upon arrival. Just, you know, to thank you for being there and being fabulous. Sigh.