Sunday, February 26, 2012

Big Mac Attack

As someone who spends a lot of time on my Mac and hates working out without my iPod, you can definitely say that I'm Mac obsessed.  Steve Jobs' legacy was positioning the company as an absolute game changer and that's obviously been reflected through their product line.  One of the important lessons that he taught his company (and us) was that the most enduring innovations marry art and science and he once pointed out that the original team working on the Mac had backgrounds in anthropology, art, history, and poetry.  This has been the difference in the look and feel of their products as well as the overall soul of the company.  A perfect example is in their advertisements below and the visionaries they chose as representatives of the brand.  How can you not be inspired to think differently?








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